Peejay monogramAdepoju 'Peejay' BakareStrategic Operator
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Engagement Models

How We Can Work Together

Three structured ways to bring the service pillars into your business, chosen to match the depth, duration, and decision rights your situation needs. The work itself stays consistent; the shape of the relationship changes.

Model 01

Fractional

Embedded C-Suite Leadership

Senior leadership without the full-time overhead. I join your leadership team in a part-time, embedded capacity, with a defined executive scope, real decision rights, and direct accountability for outcomes.

This is not advisory from the sidelines. It's executive ownership of a function, Strategy, Innovation, Growth, Marketing, Revenue, Experience, or the CEO seat, for as long as the business needs that level of senior firepower without committing to a permanent hire.

Capacities
Chief Executive Officer (CEO)Chief Strategy Officer (CSO)Chief Innovation Officer (CIO)Chief Growth Officer (CGO)Chief Marketing Officer (CMO)Chief Experience Officer (CXO)Chief Revenue Officer (CRO)
What the Engagement Looks Like
  • ▸Owning a specific C-suite function inside your leadership team
  • ▸Setting the strategy and operating rhythm for that function
  • ▸Building, leading, and developing the team underneath the role
  • ▸Representing the function to the board, investors, and partners
  • ▸Hiring and transitioning the eventual full-time successor
Best For

Startups and scale-ups at an inflection point, post product-market fit, pre-Series-B, mid-transformation, or between permanent executive hires.

Cadence

Typically 6–18 months. 2–4 days a week. Remote, hybrid, or in-person.

What You Walk Away With

A function that's properly led, a team that's properly built, and a successor that's properly set up to take it forward.

Model 02

Consulting

Project-Based Engagement

Engage on a defined project with clear scope, timeline, deliverables, and measurable outcome. Best when there's a specific challenge to solve, a strategic question to answer, or an initiative to deliver, and the internal team needs senior partnership to do it well.

Consulting engagements are designed end-to-end: from diagnosis and analysis through to strategy design and execution support, with your team in the room throughout, building capability while we deliver.

Capacities
Strategy & business model designInnovation & digital transformationMarket entry & expansionCommercial architecture & growthBrand & customer experience transformationOperating model & organisational design
What the Engagement Looks Like
  • ▸Scoped diagnostic and discovery
  • ▸Strategy design and roadmap creation
  • ▸Operating model and execution architecture
  • ▸Stakeholder, board, and investor-ready outputs
  • ▸Hands-on execution support through the first phase
Best For

Businesses with a specific problem to solve or initiative to deliver, and a leadership team that wants a senior operator alongside them, not a deck handed over.

Cadence

Typically 6–16 weeks. Fixed scope, fixed timeline, defined deliverables.

What You Walk Away With

A solved problem, a built strategy, or a delivered initiative, and the internal capability to keep running with it.

Model 03

Advisory

High-Level Guidance

Strategic direction and counsel on growth, innovation, fundraising, and organisational design, without the operational depth of a fractional role. Available as an Advisory Board Member, Non-Executive Director, or Strategic Advisor on retainer.

Advisory is leverage: a senior thinking partner for the founder or CEO, a steady voice in board conversations, and a structured cadence of strategic reviews that keep the leadership team honest about direction and trade-offs.

Capacities
Advisory Board MemberNon-Executive Director (NED)Founder / CEO Strategic AdvisorInvestor & Board Observer
What the Engagement Looks Like
  • ▸Strategic direction and prioritisation reviews
  • ▸Board meeting participation and counsel
  • ▸Founder / CEO 1:1 thinking partnership
  • ▸Fundraising strategy, investor narrative, and decks
  • ▸Talent, organisational design, and leadership advisory
Best For

Founders and boards who need expert or external perspective on the highest-stakes decisions, without bringing in another operator.

Cadence

Typically 12–24 months. Monthly or quarterly cadence with on-call availability between sessions.

What You Walk Away With

Better decisions, fewer blind spots, and a leadership team that thinks more clearly about the next twelve months.

Globally available. Working with clients worldwide, open to travel and relocation.

RemoteHybridIn-Person

Ready to start a conversation?

Tell me a little about your business and which model fits, we'll take it from there.

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