Case Studies | Adepoju 'Peejay' Bakare

Fractional & Embedded Leadership

Past fractional and embedded C-suite roles where I operated as a core member of the leadership team.

Human Program (USA)

Fractional CMO

→Led integrated marketing and brand positioning across cross-functional teams, lifting brand recognition and engagement by 40%
→Optimised the business model and token reward strategy, driving 30% revenue growth through premium features
→Drove market expansion and AI onboarding content, improving product-market fit and lifting AI feature adoption and retention by 25%
→Directed GTM strategy for high-value NGO and corporate CSR partnerships
→Ran data-driven campaigns that reduced CAC and increased conversion rates by 20%
→Developed the Partners Network Program (PNP) and a specialised scholarship scheme

The BRVC Company (USA)

Fractional CMO

→Ran a 30-day audit across internal/external discovery, client analysis, and brand refinement
→Defined a 90-day strategic roadmap against aggressive commercial growth targets
→Identified gaps in offering, positioning, and value proposition to sharpen business direction
→Optimised team structure, addressed talent gaps, coached the team, and recommended key hires
→Led innovation and GTM for a hero product, taking it from concept to a productised service

Full-Time C-Suite & Senior Leadership Roles

Senior executive leadership positions held at notable organisations.

The Redwolf Company (Noah's Ark Group)

Digital Marketing Director (2018–2019)

→Exceeded the $1M annual revenue target, driving total revenue to $2M through client expansion
→Achieved a record 51% net profit margin, the organisation's highest at the time
→Reduced marketing and sales process costs by 41%
→90% success rate pitching and executing growth strategies for 50+ B2B clients
→Pioneered the digital division within the Noah's Ark Group
→Scaled a 12+ member team into an independent business unit within 5 months
→Executed growth programmes for Nokia HMD, Airtel Nigeria, and Heritage Bank generating ~$120M for clients

Beyond The Visual

Visioneer / Founder (2019–2025)

→Bootstrapped to $350,000+ in revenue in the first three years with a 90% pitch-to-execution rate
→Developed proprietary assets including Rush Hour Kiosk and the This Thing Called Digital platform
→Orchestrated marketing and product launches generating an estimated $15M in client revenue
→Built a remote team of 15+ across three continents, with 90% strategy execution success for 30+ businesses

Quidax Technologies (Canada)

Fractional Marketing Director (2024)

→Drove $8.4M in transaction volume within 6 months via creator networks and crypto communities
→Generated $2.7M in B2B revenue at a 30% conversion rate while reducing CAC to under $2
→Built and managed 5 cross-functional teams (50+ members) across Performance, Growth, and Communications
→Directed strategic PR and brand positioning, lifting brand recognition 40% and engagement 30%
→Led innovation and GTM for the hero product, from concept to productised service

Livespot 360 (Nigeria)

Head, Group Strategy & Digital Innovation (2019–2020)

→Drove 25% market expansion for enterprise clients in 6 months, generating over $350M in combined direct revenue
→Tiger Beer Uncage: 40% market share increase and 25% sales lift in 6 months
→Heineken Champions League: 30% sales increase and 1M+ social engagement lift
→Falz Experience I & II: 150% web traffic increase (300,000 unique visits), 500M Facebook impressions, 75% ticket sales boost

Aqua Agency (WPP Y&R Network), South Africa

Head of Strategy & Digital Innovation (2014–2017)

→Directed a 6-month campaign delivering $3.85M+ in revenue and a 25% increase in customer acquisition
→Led 18+ cross-functional teams delivering $950M+ combined ARR for MTN Group, Multichoice, Standard Chartered Bank, and Ford
→Developed Aqua Product Hub, a proprietary tool for music, gaming, and event management portals
→Led teams across Sub-Saharan Africa

Advisory & Consulting Roles

Strategic advisory and consulting engagements with established organisations.

Grey Advertising (WPP), South Africa

Product Strategy & Marketing Consultant (2020–2021)

→Led strategic planning and client growth initiatives
→Advised on digital transformation and marketing technology integration

Halogen Group

Strategic Advisor

→Provided strategic advisory on business transformation and growth
→Guided commercial strategy and market positioning

Phillips Consulting

Brand Transformation Consultant (2019)

→Led strategic planning and execution of brand repositioning and communication
→Won Best Customer Experience and Best Use of Social Media (MTN Nigeria) at the Phillips Consulting Web Jurist Awards

Agile Torch (USA)

Innovation Consultant (2023)

→Organisation and systems design, brand building, and business transformation for a Texas consulting startup
→Designed innovative marketing solutions for early-stage startups and solo entrepreneurs

Workshops & Facilitations

Corporate training sessions and workshop facilitations delivered using proprietary frameworks.

VFD Group

Workshop Facilitator

→Delivered the Venture Innovation Matrix (VIM) workshop for senior leadership
→Facilitated a strategic alignment session across multiple business units

Malon Technologies

Workshop Facilitator

→Conducted the APE (Analyse. Plan. Execute.) framework workshop
→Helped the team restructure their planning and execution processes

Africa Agility Foundation

Training Facilitator & Strategic Advisor

→Led entrepreneurship and business strategy training for cohort founders
→Coached, trained, and mentored 500+ young women monthly through Girls in Tech cohorts
→Spearheaded the 'Heels in The Door' fundraising campaign targeting US$2M to train 50,000 African girls in tech

Speaking Engagements & Jury Service

Keynotes, panels, speaking engagements, and global jury appointments.

MarTech Africa

Keynote Speaker

→Delivered the keynote on 'Innovation at the Speed of Thought'
→Engaged 500+ marketing and technology professionals

Lagos Digital Marketing Summit

Guest Speaker

→Panellist on 'Building in the Age of Intelligent Technology'
→Discussed AI's impact on marketing strategy and execution

MAD Stars Advertising Awards

Preliminary Jury Member (2022, 2023, 2025)

→Judged entries across Integrated Stars, Innovation Stars, Media Innovation, and Digital Marketing

New York Film & Advertising Awards

Grand Jury Member (2019, 2020)

→Served as Grand Jury Member evaluating global advertising excellence

The South African Loeries

Jury Member (2020)

→Evaluated creative work across Africa and the Middle East

Case Studies & Key Examples