Nearly two decades of building and scaling businesses across emerging and global markets. C-suite expertise that drives measurable results, senior leadership structured around what your business needs, wherever you are.
A working operator: AI-fluent, evidence-led, and structured around the moves your business can make immediately.
The visionary innovation of Steve Jobs. The entrepreneurial excellence of Steven Bartlett. The creative breadth of Leonardo Da Vinci. The relentless standard of Kobe Bryant. An individual who is deeply spiritual, radically innovative, and commercially uncompromising.
I'm Adepoju Bakare, popularly and preferably called Peejay. A venture architect and strategic operator with nearly two decades of experience building and scaling businesses across Africa, North America, and Europe, with one consistent outcome: turning vision into sustainable commercial growth.
Nearly two decades across agency, corporate, and venture environments, leading growth, strategy, innovation, and transformation mandates for multinationals, banks, telcos, and high-growth startups across Africa, North America, and Europe.
Telecoms · Financial Services · FMCG · Technology & SaaS · Automotive · Media & Entertainment · Healthtech · Education · Web3 & Crypto · Retail & Commerce · Public Sector & Social Impact.
AI-native venture building, agentic operating systems for business, frontier innovation in emerging markets, career and capability infrastructure, and institution-grade commercial architecture.
Generative AI and agentic workflows, modern LLM stacks, AI-assisted research, automation and orchestration platforms, and AI-first product tooling used daily across strategy, growth, and build work.
My work is most impactful in specific contexts, with organisations that have the ambition, the backbone, and the appetite for meaningful, measurable change. If you see yourself below, we should talk.
Founding teams with early traction, revenue, or funding, ready to scale properly and build the commercial and strategic infrastructure to sustain it.
Businesses navigating transformation, market expansion, or a step-change in commercial performance who need sharp, experienced external perspective.
Investment firms and boards that need trusted, commercially sharp executive leadership or strategic advisory placed inside a business in their portfolio.
Public sector bodies and social impact organisations building programmes, scaling reach, or applying commercial rigour to meaningful causes.
Three structured ways to bring the service pillars into your business, chosen to match the depth, duration, and decision rights your situation needs.
Embedded C-Suite Leadership
Senior leadership without the full-time overhead. I join your leadership team in a part-time embedded capacity, with a defined executive scope and accountability for outcomes.
Startups and scale-ups at an inflection point.
Project-Based Engagement
Engage on a defined project with clear scope, timeline, and outcome. Delivered against a specific challenge or initiative, with measurable impact.
Businesses with a specific problem to solve or initiative to deliver.
High-Level Guidance
Strategic direction and counsel on growth, innovation, fundraising, organisational design. Available as an Advisory Board Member or Non-Executive Director.
Founders and boards who need expert or external perspective.
Globally available. I work with clients worldwide, and is open to travel/relocation.
Six interlocking disciplines I bring into every room, whether embedded as a fractional leader, leading a consulting project, sitting on an advisory board, or facilitating a workshop.
"Where your business goes, and how it gets there."
Rigorous thinking that bridges intent and outcome, corporate strategy, business model design, organisational design, and execution roadmaps that organisations can actually run.
View →02"Turn emerging ideas into real commercial outcomes."
Building what's next for you, new products/services, AI & automation plays, and Web3 bets shaped into operating models that can ship, scale, and earn.
View →03"Enter new markets with conviction, not guesswork."
Structured entry into new geographies, categories, and segments, opportunity sizing, localisation, launch strategy, and the operating muscle to land and expand.
View →04"Build the commercial systems that compound."
End-to-end commercial systems, demand generation, revenue architecture, pricing, sales and performance, engineered so growth scales, not just spikes.
View →05"Scale at velocity without breaking what works."
For businesses ready to compound, building the systems, talent density, and capital efficiency to scale fast without losing focus, culture, or unit economics.
View →06"Align how you show up with what you've become."
Coherence work across brand, narrative, customer experience and communications, for organisations repositioning, scaling, or evolving the story they tell the market.
View →Six frameworks developed across nearly two decades of building, scaling, and transforming businesses, each one a working tool, used in my engagements.
Metrics to measure business transformation and performance by, beyond just the financial outcomes.
Align Strategy, Structure, Systems with Processes, People, and Profit for scalable, sustainable growth.
Six pillars, Business Model, Brand, Product, Go-To-Market, Commerce, Communication, aligned for compound growth.
A planning and execution cycle that grounds decisions in reality and ties execution to outcomes.
Optimise, Maximise, Nurture, Innovate, the continuous loop for sustaining and scaling performance.
A strategic system for building meaning, influence, and cultural impact through communication.
Advisory work today is only as good as the operating leverage behind it. AI is now core infrastructure in every engagement, used every day across strategy, research, venture design, growth, and building.
Ranked by day-to-day working proficiency across generative AI, agentic workflows, AI-assisted research, and AI-integrated product design, measured against the operating bar set by AI-native founders and product builders.
The working toolkit in daily rotation across strategy, research, product, and growth workflows.
AI-augmented market mapping, thesis pressure-testing, and competitive teardown at 5–10x the pace of traditional workflows.
Rapid prototyping of positioning, offer design, pricing scenarios, and go-to-market plays inside AI-native tooling.
AI-run creative production, message testing, funnel diagnostics, and lifecycle sequencing, shipped in days, not quarters.
AI-first product architecture and co-building alongside engineering teams inside Cursor, Lovable, and modern LLM stacks.
A growing library of frameworks, playbooks and templates distilled from live executive work, built to be applied, not filed away.
Structured tools drawn from two decades of building and scaling businesses.
Operating guides for strategy, growth, transformation, and execution.
Reusable canvases and worksheets teams can apply immediately.
Selected insights and analyses from live engagements and market work.
Curated PDFs and reference material for leaders and operators.
Whether you need fractional executive leadership, strategic advisory, a speaker for your next event, or a facilitator for your team, it starts with one honest conversation.
Let's Talk →